Stock Market trading.
Options Trading Coach
& Mentor teaches you
trading skills to profit
in bull or bear markets
30 years experience
teaches you trading
tricks, traps, and
techniques.
WallStWise.com
 
772-228-8022
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one-on-one
on your pc - it's like
sitting beside you!
Free ebooks.
Learn and earn.

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John Robichaud


Welcome to WallStWise.com!

A coach or mentor has knowledge and will let others light their candles at it.
All I can do is open the door, you the student must pass through.

        Your decision to use a coach shows your commitment and desire to succeed in trading the stock market.  That is half the battle, whether you are new to trading or not. My name is John Robichaud. Though no longer an active broker, retired now, I am an active trader. This website, www.wallstwise.com started in 2002 to help a few
students get a grip on trading...back then it was four pages long.

I have been in the financial services industry since 1975 starting with Prudential Insurance, later as a financial planner with what is now Ameriprise Financial, and as a stockbroker since 1982.

As a stockbroker, I was with Shearson-Lehman Bros and Prudential Securities as well as a regional firm in Washington, D.C., (Ferris, Baker, Watts, Inc.).  I was also a registered investment advisor though I no longer give specific investment advice.  I day traded during 1996 and 1997 with a boutique operation in Baltimore, Md.  I have been coaching traders and want-to-be traders for ten years now.


It is a mistake to think that stockbrokers are naturally good traders by virtue of their profession. They are not.  While I played at trading and cursed the results, there was a broker in my office who did anything but get upset while he traded.  In fact, I noticed that he was having a good time during trading hours.  He knew something that I did not. 

Sensing my frustration, he approached me about showing me the "rules" of trading.  I put my ego aside, grudgingly, and listened. His opening comment to me about trading was this, "You first must decide if you want to make money or if you want to be right."  My troubles, he said, stemmed from my insistence that I was 'right' and the market was 'wrong'.  I choose the 'make money route.  Though I did not refer to him as a coach at that time, that is exactly what he was doing– coaching.

 What can you expect from our time together?  There is no magic bullet for trading, sorry.  Traders all have a unique philosophical approach.  Generally, this philosophy has to change to accepting what the market gives the trader and not what the trader demands of the market.  For that matter, we all have a unique relationship to money.  You and I will determine that relationship first and further develop a game plan that will encompass your trading goals within your risk parameters.  You are here to learn and earn.  I am with you to see if you are applying what you have learned.  Learning is a process, a building block process.  It is during this process that you are going to make mistakes.  Good...that's what practice is for- to learn.

Students ask me why I coach. Trading can be boring if all you do is watch charts.  I do this because I live and breathe this "stuff".  I love the markets.  I do it because I have always been making people aware of their financial potential when I was a broker and advisor.  As a teacher, I love to see the 'light go on' as I educate students about how to trade the markets. I don't necessarily trade daily, I try to be an opportunist, and knowing what I know affords me the ability to take advantage of opportunities when the market presents them to me.  As long as I am here at the machine watching, trading... I can talk with you and teach you how to trade while linked to your computer.

So teaching and coaching simply makes me feel more productive, more useful, and indeed improves my own trading by keeping me that much more in touch with the daily push and pull of fear and greed. That's really what it's all about for me. This is a win-win situation. 

Don't take my word for it, visit my testimonials page for full text of students' comments; at the same time read the disclaimer.

To your successful trading,

John Robichaud
Managing Director, WSW, LLC

Everything you need to trade is on this site and it's FREE!!

Even after CDs, books, classes, or after studying this site for months–
YOU WILL NEED A TRADING COACH TO SORT IT ALL OUT!

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